The Unhealthy Hospital Case Study Essay Essays

The Unhealthy Hospital Case Study Essay Essays The Unhealthy Hospital Case Study Essay Essay The Unhealthy Hospital Case Study Essay Essay For a health care set up it is really much of import to keep the fiscal system in balance so that the clients and the stakeholder’s involvements are good accompanied. In a clients point of position one looks for the best service and the consequences possible from a infirmary and on the other manus the stakeholders look for the best possible net income they can derive from the concern. This is the point where a competent infirmary or a healthcare director comes into image. In this instance the health care set up is traveling through a unsmooth phase where in an increasing cost of health care installations like the equipments. pharmaceuticss etc is indirectly impacting on the quality of attention provided in the infirmary which is finally conveying down the one-year gross each twelvemonth. A budget of 70million dollar has to be approved and there are a batch of issues to be considered For starting motors After careful rating the whole edifice has to be renovated at least to do it look a little more aesthetic and acceptable. so that the patient is comfy with the infinite and the installation provided. The leaking pipes cramped infinite and the expression of the health care set up will hold a direct impact on the clients. Since the fiscal wellness of the infirmary is deteriorating. upheaval is necessary. At present the demands from the wellness work force sing the enlargement of the neonatal ward. a new operating theatre for the section of surgery an MRI machine for the radiology section is non an option to see. For the exigency section a full clip physician seems to be an of import issue which needs to be attended atthe earliest. The infirmary is already running in a loss so high tech services might be a bad option to see at this point of clip. The clinics in suburbs were of great aid for people of low income community. So the city manager of the metropolis had a really good hope and relation with the infirmary and he helped them in acquiring financess from the council. This was an duty to wholly shut down the clinics. There is a political force per unit area involved. But the state of affairs is out of manus and may be its better to close down some subdivisions which are non making good or which has a really negligible patient influx. This would assist in cutting down some disbursals. Introducing a coach service is an unneeded disbursal at present state of affairs so that’s once more non an option to be considered. DR. Susan Russel’s suggestion is just but sing the study of the clinics so far with worsening figure of patients. it seems to be an expensive suggestion Dean Pellegrini suggestion is really interesting and really much worth holding a expression at. Harmonizing to his 1st option- Traveling the infirmary to a good vicinity which has possible clients with wellness insurance would alter the present fiscal state of affairs of the infirmary. He besides suggests that the present infirmary should be converted into a mini infirmary with merely the basic demand and services. This manner both the intents will be served. He seems to be reasonably reasonable in proposing that subsequently on depending on the state of affairs the old infirmary can be turned into a nursing place or any specialised services could be added. It would be really good. The 2nd option what he has suggested is more acceptable to the society but really much of a job to the board since it is non at all a profitable option. but this option would maintain the infirmaries mission and the really ground of the infirmaries existence alive. which is to function the community in dem and who could non have a good attention else where. but by making so it would wholly destruct the infirmaries gross twelvemonth after a twelvemonth. Ellen Schall suggestions are besides considerable and acceptable.affecting all the related people to have the duty of the infirmary success. This will decidedly take to a really good determination and will assist in acquiring a better solutions. The public public assistance organisations. the authorities or a council member. pharmaceutical companies. insurance companies are besides of import here. Making them all sit together and discoursing the jobs would take to a much better and acceptable solution. The concern community. protagonisms. private and public bureaus might besides be involved in meetings. By making so. a broader sense of the jobs could be projected and geting at the solution can be made easy. May be this might open up a opportunity for a fiscal. political. professional assistance to the infirmary. The companies might be willing to give more price reductions on the merchandises such as pharmaceuticss. surgical equipments on a contract footing. The populace or the private organisations. concern community people might be willing to offer a fiscal assistance. councilor the authorities might believe of some alterations in wellness policy etc. This will be a good option overall Kieth degree Fahrenheit safian had a different position towards the job. Harmonizing to him shuting the clinic would give a serious blow to the community it serves. which is an perfectly a fact. All he meant was that it will give a negative feeling on the infirmary and this will in bend reflect severely on the Hospital cut downing its one-year gross even more. Having a strong and good relationship with the authorities. co-workers and the community it serves is to be given an equal precedence. He is true in stating that Blake’s Memorial will neer be able to vie with St. Barnabas since their motivation is wholly different from that of the Blakes Memorial infirmary. Concentrating more on the clinics would give Blake’s Memorial a big coverage on the low and in-between income community to acquire more inpatient referrals win the assurance. better the relationship and the monopoly over the service it provides to these communities. An effectual rating of the clinics productiveness and the necessary alterations depending on the clinics public presentation is indispensable. He adds that â€Å"One should see the long term ends against the short term constraints† . Jane Delgado concentrates on 3 things in the remarks which looks really utile The 1st one is the apprehension of whom the infirmary will function. The 2nd one is to alter how the clinic work without any unreasonable costs and the 3rd and last 1 is to develop more trim analysis of the hospital’s operations. He besides says that we should concentrate on the community it serves. The market and mission of the Blake’s Memorial and the St. Barnabas are wholly different so there is no inquiry of viing with the Numberss and figures with each other. The attack should be independent. Harmonizing to him Dr. Susan Russel’s suggestion were good and provinces that regardless of the income and the geographics infirmary should see making locally based preventative health care centres which is politically right and financially moneymaking. He besides states that Blake’s infirmary should supply â€Å"High Touch† attention and non â€Å"High Tech† attention. Clinics should be considered as an extension of the infirmary and non like an extremity which means it should be like a concerted support system to the infirmary and non like a peripheral cost centres which drains resources from the infirmary. He says these clinics must be like a point of entry to the patients. one time they enter to the clinic system Blake should supply them with the necessary basic intervention and the modus operandi follow up and those who need particular attention or high tech installations with advanced engineerings. should be referred to the St Barnabas. This will hold a positive impact on the clients towards the infirmary. An analysis of the demand of the employees should be made and the necessary cuts along with it. If needed alterations should be made strategically to keep a good quality of attention. The loss of staff because of the alterations is inevitable. One should believe about the long term net income in such instance. Barnard Lachner states that there should be a meeting that should be conducted with Clara Bryant and Richard Tuttle or any other representative from St. Barnabas infirmary who is a bit more sympathetic towards the low income community. the meeting should put a land for low income community healthcare so that the duty shifts a spot on the authorities shoulders excessively. He besides states that it is the authorities which is responsible for the present state of affairs of the health care system. It is the wellness attention policies which are doing all the alterations and the infirmaries are paying the results of it. Decision There are few of import stairss to be followed for determination devising in high speed environment. 1st one is to Use as much information available as possible. 2nd one is to develop all possible options. 3rd one is to utilize the advice of all possible counsellors and maintain the options open. 4th one is to decide the struggles utilizing the consensus from all the related members who are involved in the struggles and the last 1 is to do an effort on geting at a strategic determination with tactical programs. Eisenhardts ( 1989 ) Harmonizing to my sentiment Jane Delgado’s attack seems to be really effectual and honoring. the remarks made by him attends all the degrees of the Blake’s wellness attention system ie the function of the infirmary in functioning the community. the function of the clinic and its importance and about the operation of the health care. Of class Ellen Schall’s suggestions are non to be ignored. affecting as many people in the meeting will decidedly assist in geting a better solution as mentioned above. I would propose naming a meeting affecting the stakeholders ( board ) . Private and public organisations. concern community. council or the authorities. pharmaceutical companies. protagonisms. insurance companies etc and discuss the jobs in item with them. Make certain to inform them about the mission of Blake’s Memorial. A corporate head is different from an single head since it belongs to a form of interconnected activitiesamong a group of people. This impression has been used to depict professional civilization in an organisation ( Bloor A ; Dawson 1994 ) the groups like this drama a cardinal function in determination devising. The multidisciplinary squad work has been a tendency in modern health care systems and is proven good for the organisations. The squad can spread out the function of an employee beyond the normal function and affect him or her in major developments of an organisation. ( Janice Lewis Duncan Boldy ) This meeting will decidedly take us to something goo d and utile way. Sing the clinics As Jane Delgado mentioned we must see it as a portion of the system which cooperates and provides us an inpatient service non as an excess extremity. By doing the patients comfy and handling them with attention will develop a good relationship with the neighbouring community and will ensue in a good patient influx. Renovate the clinics and spread out where it is necessary. measure the studies of Dr. Susan Russel and continue with the redevelopment and enlargement where it is needed. This manner the mission of the Blake’s Memorial will be served and it will be accepted by all the communities and politicians. This will take to a long term net income. There is no demand to spread out or widen the services in the present infirmary as of now because of the present state of affairs. This can be done in ulterior phases when there is a demand. A careful rating of the client influx and the demands of the staffs to handle them should be done. The extra staff should be terminated to cut down the cost. This determination might take to conflict and the work force dissatisfaction in the beginning. but disregarding it is really much necessary since this measure will be good for the long tally. Mention: Bloor G. Dawson 1994 Understanding professional civilization in organisational context organisation surveies 15 ( 2 ) :275-95 Eisenhardt K. Zabracki M 1992 Strategic decision- doing Strategic direction Journal 32 ( winter ) :17-37 Eisenhardt. K. M. 1989. â€Å" Making Fast determinations in High-Velocity Environments. † Academy od Management Journal 32 ( 3 ) : 543-76. Mintzberg H 1973 The nature of managerial work. Harper A ; Row New York

Creative Thinking Profile Assignment Example | Topics and Well Written Essays - 750 words

Creative Thinking Profile - Assignment Example Whiles, I desire for there to be solutions to the problem, I always try to avoid rushing out on problems to come out with half-baked solutions. For this reason, I always put together alternative solutions and adequately weigh the viability of each of these solutions. There are also weaknesses with my creative thinking profile as a developer because the quest to come out with viable alternatives has been associated with possible instances of getting stuck with perfect solutions (Puccio, Mance and Murdock, 2011). Because of the weaknesses, I have always embarked on the constant training of my competences to ensure that I am not disadvantaged with decision-making processes. This way, I am always assured and guaranteed of effectiveness with practising my personal creative thinking profile. It can be said that my current professional role which entails that I work as a project team leader and project manager relate perfectly to my personal creative thinking style as a developer. This is because as a team leader, I work with people who are assigned different roles and tasks that are aimed at achieving specific goals for the organization. After the ideas have been put together by those members who are ideators and clarifiers, I come in as a developer to put the various ideas together and construct alternative solutions out of the ideas. After this is successfully done, I go back to my team to take part in a brainstorming process that is used to select the best solution out of available alternatives and options. In effect, there is sufficient evidence that my personal creative thinking profile is very much suitable for my role in the workplace. As Digman (1990) notes, developers work best when given sufficient independence to operate within a workspace. As a team leader in stead of a member, I am able to get this benefit to the fullest. Within the organizational setup, working with people with similar creative thinking styles as we have is as important as working with those with different creative thinking styles. For those with the same creative thinking styles, we are able  to coordinate well with them to ensure that much is achieved through shared practice within a very short time frame.

Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 words

Retailing Advertising Analysis - Essay Example The strong emergence of online communication among people in various regions of the world has made possible, the delivery of services and products using the online platform as a communication, as well as a delivery media. This very factor has contributed in a great way to the emergence of online retailing where retailers and wholesalers can provide bulk delivery of products or individual delivery of products to clients or individual customers, who are located in different parts of the world. The virtual world of internet has literally played a major role in removing the geographical barriers existing in the physical world, and has helped in the value communication, value distribution as well as value delivery of the retail products by catering to the global audience. The emergence of online retailing has led to the development of new retailing formats like consumer to consumer format which has been made popular by online retailing sites like eBay, dealdump, dealplus, etc. In this cas e, the product that is being advertised is handcrafted jewellery items, which are designed and developed in India and is marketed by Indian fashions through their retail website www.indianfashionstore.in (Indian Jewellery, 2009). The handcrafted Indian jewellery mostly has the ethnic as well as traditional Indian themes and is catered mostly to the consumers living in UK. The target market for the products is mostly the female consumers of UK who are essentially falling in the age group of 18 - 36 years. The online retail website www.indianfashionstore.in acts as a window for displaying the multiple ranges of jewellery items online to customers around the globe. The political analysis of the market reveals that there are certain checkpoints in regards to dealing in jewellery business. The jewellery that is supposed to be imported in the UK market needs to be tested by the law and also has to have the label of hallmark in regards to its authenticity. Apart from that, import duty is a lso applicable for jewellery that is being imported in the UK market from Asia Pacific regions like India (Harris, 2011, p. 5) The economic analysis of the market reveals that the consumers are increasingly trying to squeeze their spending as the UK market continues to suffer from the pangs of the economic crisis rolled out by the Euro zone. However, the consumers insists in buying jewellery that is trendy and is bold in making the fashion statement for them, even in the troubled economic times. The social demand for the jewellery market in the UK region reveals that the modern woman who has the purchasing power parity are treating themselves to buying more jewellery for their personal use. Also, the trend of buying jewellery by men for the purpose of gifting to their significant partners is picking up in the UK market as well. Apart from these two segments, a large section of UK consumers are also highly interested in purchasing jewellery which are affordable as per their budget an d are highly trendy at the same time (Harris, 2011, p. 9). So, it is quite evident that the advertising of the India made jewellery products should highlight the hallmark issues while displaying their product to the intended target audience. Also the advertising needs to highlight the latest jewellery trends on the boundaries of

Talking Styles Essay Example for Free

Talking Styles Essay Research has been conducted to determine if communication skills play a role in determining just how long a friendship or relationship will last. If we use the same types of communication or communication skills in our interpersonal relationships, do we stand a better chance at a life-long friendship, or a lasting marriage? The studies have shown that how we communicate with others can have an effect on how long our interpersonal relationships can last. In his article, Bower (2010) explains when persons converse with one another and use the same type of function words in their conversations, that they are on their way to building a lasting and stable friendship or romantic relationship. These function words refer to the different parts of speech, such as the conjunctions and prepositions, which each person uses when he communicates. When we use them in the same way or with the same meaning as others do, it is believed that we are in sync with one another; in a sense, we are also more compatible as well. The author does not believe that using particular function words or parts of speech makes us more or less compatible with others. We simply use the language and words we have learned during our youth, or based upon the experiences we have had in our past. We may be drawn to those who speak the same way that we do, complementing one another, but it is not the only way that we should match our compatibility with others. Being compatible with others is based upon more than just the way each person speaks, or the words that one uses when speaking. For example, we are compatible with others based upon the hobbies that we enjoy participating in, the books that we enjoy reading, or the foods that we like to eat. We are also compatible based upon the experiences that we have in common, such as being a part of a military family. â€Å"Unconscious verbal coordination signifies not how much people like each other but how much each is paying attention to what the other says† (Bower, 2010, para. 3). This unconscious verbal coordination is also known as language-style matching. The author submitted a sample conversation of text messages between a co-worker and herself for an analysis of our language-style match. The analysis showed that our score was a 0.61, with the average being approximately .84. â€Å"Compared to other IMs that we have analyzed, your LSM score is below average† (Pennebaker Conglomerates, Inc., n.d., para. 1). The author believes the results signify that she and her co-worker may not pay close enough attention to one another when we are speaking to one another. The author does not believe that anyone should rely heavily on the results of the Language-Style Matching website. The analysis was given based upon a small conversation between two people. The conversation provided is just a brief picture of the different types of conversations that the two of us engage in with one another. She feels that the results were based upon the abbreviations, or text lingo, that was used in the conversation of her co-worker. The author does not use abbreviations or misspell words when she is texting, which would make it appear that we are not compatible and will not have a lasting friendship. Is this analysis by the website accurate? She does not feel that it is, since it was a glimpse of the conversations that took place between two people. Does the author feel she and her co-worker will be life-long friends? Only time will tell; she is not able to predict the future. Does she believe they did not pay close enough attention to one another? Absolutely not – each question and statement was answered by each person. She feels the messages we were sending one another were understood, which make us effective in communicating with one another (Sole, 2011). Studies have shown that how we communicate with others can have an effect on how long our interpersonal relationships can last. How long friendships and romantic relationships last depend upon the persons involved, as well as how compatible they are on many different levels. Communicating is not about using the same words or phrases; the importance is making sure the person with whom you are speaking with understands what it is you are trying to say.

Essay on Freedom in Color Purple and Their Eyes Were Watching God

The Spirit of Freedom in The Color Purple and Their Eyes Were Watching God Freedom takes many different forms. There is personal freedom, societal freedom, mental freedom, and physical freedom. Freedom is not tangible, but may be achieved through many experiences. Different aspects of freedom are apparent in both The Color Purple and Their Eyes Were Watching God. In The Color Purple, by Alice Walker, the freedom moves from the outside into Celie and then out again. In Their Eyes Were Watching God, by Zora Neale Hurston, the freedom stems from within Janie but is prompted by certain outside forces. Both women experience freedom, and the freedom grows from within and is radiated outward. In The Color Purple Celie evolves from being oppressed by Mr.____ and society to being free in every possible sense. The spark of freedom starts from within her and radiates outward with each new catalyst. Shug is Celie's first source of freedom. She teaches Celie to be free in her thoughts and to respect what she thinks and feels. Shug makes Celie realize that it's okay to think what she thinks and to feel what she feels. "Why Miss Celie, she say, you still a virgin" (Walker p.81). Sofia is Celie's second source of freedom. While Sofia herself does not tell Celie anything, she relates free feelings and ideas to Celie. For a time, Sofia was, in every way, unfree. And Celie knew that Sofia did not want to be that way. Celie learned that she could never give up hope, and that made her actions free. Although Mr._____ oppressed and hindered Celie, he was finally a source of freedom. When he gave Celie the telegram that said Nettie was dead, and all her letters t... ...her life. When he was gone she had nothing else to look after in life except herself. She was like a little seed, able to blow in the wind and go wherever she chose to go. Janie's mind, spirit, and body were free. "She pulled in her horizon like a great fish-net... [and] she called in her soul to come and see" (Hurston p. ?). Freedom is a central theme in these two novels. Freedom is a subjective concept and each person must ultimately find his or her own freedom in order to be truly free. The character's freedom often stems from other characters or events but is always a result of inner strength and will-power. The supporting characters or events act only to bring out the inner freedom and to empower that freedom. As Epictetus once said, "He is free who lives as he chooses." And both these characters were finally able to live as they chose.

My Favorite Heroes

My Favorite Heroes There are a lot of people who I admire most; some of them are In history, some are my family member who passed away years ago, and some of them are political leaders from history and in the present. I have a lot of reasons why I admire them because they are my favorite heroes, who Inspire me greatly. Among those people, one of my favorite heroes Is general Among San who was Burmese revolutionary leader and negotiated with British Empire for Bursa's Independence, fought for freedom of Burma from British colony and was founder of Burmese Army In Burma.He was assassinated by his enemy In 1947. The reason why I admire him Is because he got freedom from British colony from British country. He sacrificed his life for my country and all the people of Burma. Because of him, Burma received independence in 1947 at the same year of his assassination. He is not only my true hero but he is also a national hero of Burma. I really respect him and love him from the bottom of my he art, present and he is my greatest hero who was in history.My second favorite hero is Among San Sue Sky who is Burmese opposition politician, hairpieces of National League for Democracy in Burma and daughter of general Among San. I have several reasons to say why she is my hero. She is also like her father general Among San who wanted to sacrifice himself to Burmese people. She gives all of her energy and time for fighting democracy for Burma. Moreover, her party, National League for Democracy won general election of Burma in 1990, but unfortunately, Burmese Military Government took over the power of the country and detained her into house arrest for 21 years in Yankton.However, she was never upset about the under failure and fought for democracy for Burma in nonviolent ways. She inspires by the greatest India hero Amah Dam Gandhi who fought for freedom of India in nonviolent ways. She was release from house arrest in 2010. She has an open mind and good personality. She always put f irst priority to her people and country. For example, during house arrested, she was not allowed to go oversea.At that time her husband Michael suffered from final stage of cancer and wanted to see her before he died, unfortunately, Burmese government did not allow him to visit her at Rangoon, but they gave an option to her to leave the country for good or to still house arrest In Rangoon. At that time she neglected her feeling and pain and gave herself first priority for Burmese people to fight freedom and democracy for Burma. That Is why she won the Noble Peace Prize In 1991 and other several awards by oversea leaders and other nongovernmental organizations around the world.She Is true hero for Burma because she negotiates with even her enemy and forgives them for the sake of Burmese people. In conclusion, both of them are my favorite and national heroes In history and In the present. By Antenatal 8 April,2013 There are a lot of people who I admire most; some of them are in histor y, some are because they are my favorite heroes, who inspire me greatly. Among those people, one of my favorite heroes is general Among San who was independence, fought for freedom of Burma from British colony and was founder of Burmese Army in Burma.He was assassinated by his enemy in 1947. The reason why I admire him is because he got freedom from British colony from British country. He but they gave an option to her to leave the country for good or to still house arrest in priority for Burmese people to fight freedom and democracy for Burma. That is why she won the Noble Peace Prize in 1991 and other several awards by oversea leaders and other nongovernmental organizations around the world. She is true hero for In conclusion, both of them are my favorite and national heroes in history and in

Indian Market - Free Essay Example

Sample details Pages: 3 Words: 966 Downloads: 2 Date added: 2017/09/23 Category Advertising Essay Type Argumentative essay Tags: India Essay Did you like this example? Introduction Indian Aviation sector in the post-liberalization period can be divided into two phases: 1992-99, when six major private airlines took to the sky and post-2000 – witnessing a new breed of airlines jostle for their share of the sky. In 1992-93 the entry of new players in Indian Civil Aviation Industry was facilitated because of change in environmental factors. Two of the most important changes were: deregulation for private sector and the relaxation in rules regarding fleet size. Banking on them, many players, backed by NRIs, jumped into the fray. A majority of these players had a start up project as little as Rs. 0-60 cr, for it was not mandatory for the operators to own the fleet. Additionally, these ventures had neither the experience nor concrete business models (considered essential for running an aviation company successfully). As a consequence, a large percentage of these companies collapsed. Out of six major airlines that took off (in all 17 airline s) only two survived. The remaining left behind huge liabilities to oil companies and the Airport Authority of India. In the second phase of post-2000, there are as many as 10 players that have already started operations in the domestic sector of the country. The moot question that remains now is: With new age carriers waiting to zoom in again, will history be repeated? Revolutionized by liberalization, the aviation sector in India has been marked by fast-paced changes in the past few years. From being an expensive service that only a few could afford, the sector has now graduated to being a fiercely competitive industry with the presence of a number of private and public airlines and several consumer-oriented offerings (Table 1 presents the market share of major domestic players from 1953 to 2006). Table 1: Market Share of Major Domestic Players CarrierLaunch YearMarket Share (%)Net ProfitFleet SizeStrategy Indian195317. 957. 2*75FSC Jet Airways199334† 27. 94**64FSC Air Deccan200319. 8–246. 5#44LCC Spice Jet20058. 1–41. 4##9LCC Kingfisher20059. 8NA31FSC Go Air20054. 8NA5LCC Paramount20051. 4NA5Value Carrier Indi Go20064. 2NA11LCC Note: All Net profit figures are Rs. in Cr. ; FSC – Full Service Carrier; LCC – Low Cost Carrier; Market Share figures are for the quarter ended Dec. 006; †  The figure is the combined market share of Jet Airways and Air Sahara; * The net profit figures are for the year 2005-06; ** The figure is for the year ended March 31, 2007; # The figure is the unaudited result for the nine months ended March 31, 2007; ## The figure is for the year ended May 31, 2006. Source: Indian Management, August, 2007. The promise and the potential of the Indian aviation market are awesome. By 2010, India’s fleet strength will stand at 500-550; the domestic market size will cross 60 million and international traffic 20 million. Airbus pegs India’s demand for airliners at 1,100 aircraft, worth $10 5 bn, over the next 20 years. According to Civil Aviation Minister Praful Patel, the country will need 1,000 passenger planes in 10 years, up from 260 now. The Centre for Asia Pacific Aviation (CAPA) projections show India as potential ten airline market, consisting of two-three Full Service Carriers (FSC), two-three large national Low Cost Carriers (LCC) operating a fleet of more than 70 aircraft each, and three-four niche regional operators with aircraft less than 80 seats. With airport infrastructure being upgraded, non-aeronautical revenues will contribute almost 50% to the revenue of airports. Here, private players are planning malls, hospitality chains, book shops, duty-free shops, Internet cafes, lounges and entertainment centers. With the sector expanding at a fast pace, the number of aircraft being used is on the rise and so is the need for pilots. Not surprisingly, aviation school is the latest buzzword among students, as India would require 7,500-8,000 pilots and an eq ual number or more of air cabin crew by 2010. Heavy pay packets are awaiting pilots with a Commercial Pilot License (CPL). In this emulous scenario, it has become imperative for domestic airlines to understand the consumer-buying behavior of their current and potential customers so that they may develop appropriate marketing strategies in the emerging competitive market. Internal Analysis Staff (mainly air hostesses and stewards) plays an integral role in the service mix of any company. Perceptual mapping shows Kingfisher staff to be more attractive with high appeal and Spice Jet with more attractive but low appeal. Kingfisher’s promotion of staff as a USP created the difference. Jet Airways’ staff with average attractiveness is perceived to be of high appeal. Indian staff was found to be least attractive, but its appeal was perceived as high. Air Deccan’s staff is perceived to be less attractive with low appeal. External Analysis In a nutshell, it will be interesting to see the battle between traditional full service carriers (FSC) like Indian, Jet Airways, Kingfisher and the LCC airlines like Air Deccan and Spice Jet. Both the segments are flourishing at the moment. LCCs should not be viewed as competitors to FSC, rather they are complementary. These LCCs have in fact expanded the market size. Industry estimates forecast that LCCs will have a market share of 70% by 2010, which could be the highest in the world. With the amalgamation of Indian Airlines and Air India into National Aviation Company of India Limited (NACIL) as well as the mega merger of Jet Airways and Air Sahara (Sahara renamed as Jet Lite now), the competition will be even more intense. Some players like Paramount are working in niche area (on selected routes only) and are erforming well. Other airlines also need to develop their own USP. Customers in India are now more aware and have a wide variety of choices. As Centre for Asia Pacific Aviation (CAPA) projects, India is potentially a ten airline market, consisting of two-three FSC, two-three large national LCCs operating a fleet of more than 70 aircraft each, and three-four niche regional operators with aircraft less than 80 seats. The aviation market is mature now and India is ready to take off. ? Porters Five force model Don’t waste time! Our writers will create an original "Indian Market" essay for you Create order